TY - JOUR AU - ., Yunimar AU - Barkah, Cecep Safa'atul AU - Auliana, Lina AU - Sukoco, Iwan PY - 2022 TI - PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN JF - Jurnal Ranah Komunikasi (JRK); Vol 6 No 1 (2022): Jurnal Ranah Komunikasi (JRK) DO - 10.25077/rk.6.1.23-29.2022 KW - N2 - In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales. UR - http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/172