%A Roem, Elva Ronaning %A Novarisa, Ghina %A Sarmiati, Sarmiati %D 2020 %T MODEL KOMUNIKASI DA’I DALAM PEMBINAAN ROHANI PADA MANTAN PEKERJA SEKS KOMERSIAL DI KOTA PADANG %K %X One way of ex-Commercial Sex Workers to be accepted in society is by studying religion and looking for preachers who can help them understand religious communication. Meanwhile, the Da'i provide religious communication through da'wah to try to save ex-Commercial Sex Workers to get the right path. This research focuses on social phenomena about how Da'i's communication experience provides lessons through religious communication of spiritual coaching in former prostitution at Padang City. The experience can be seen from three aspects, namely religious communication of former prostitution in spiritual formation based on subjective experiences, symbolic interaction forms constructed by Da'i in conveying religious communication to ex-prostitutes and how Da'i constructs religious communication behavior in former prostitution after resign as sex worker. This research uses a qualitative method with a constructive paradigm. The data collection method is interview, observation and documentation. The informants of this research are da'I and former prostitution. This research was analyzed and dissected with phenomenological, symbolic interactional theory and reality construction. The results of this study are the communication of the Dai Religion in Spiritual Development in Former Prostitution in Padang conducted the first stage of the Moral Development method, the Second Stage of self-transformation and the third Stage of intellectual capacity building. Symbolic interaction is shown by Dai in communicating communication messages through verbal symbols that is more to language. Construction of the Meaning of Former prostitution by Dai to former prostituses after quitting employment in disguised prostitution is that ex-prostitution must be appreciated. %U http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/55 %J Jurnal Ranah Komunikasi (JRK) %0 Journal Article %R 10.25077/rk.4.1.144-157.2020 %P 30-42%V 4 %N 1 %@ 2656-4718 %8 2020-06-26