STRATEGI PERSONAL BRANDING PUBLIC RELATIONS PT. MINANG MART DALAM MEMBANGUN CITRA PERUSAHAAN

Studi Deskriptif Membangun Hubungan Baik Dengan Media Dalam Upaya Meningkatkan Citra Perusahaan Minang Mart

Abstract

Bearing in mind the global competition in the current digital era which is so highly competitive, the profession of a public relations is needed by each company that wants to work together to build good relations with the media in an effort to improve the image. By being demanded to have high standards and competencies, public relations is the right strategy that can be used by anyone who wants to build a professional image of the company. Therefore the public relations strategy must be implemented well so that it gets excess value from the others. Added value can be obtained by integrating public relations strategies by forming a brand within a company, also known as personal branding. This study uses qualitative methods to see how the personal relations branding strategy of PT. Minang Mart in building company image. This research aims to find out and at the same time discuss personal branding public relations strategy of PT. Minang Mart in building a corporate image through good relations with the media in an effort to build a corporate image of PT. Minang Mart. Information will be obtained through the process of observation, interviews, documentation. The results showed that PT. Minang Mart is able to integrate personal relations public relations branding strategy in building company image.