PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN

  • Yunimar . Prodi Ilmu Admnistrasi Bisnis, Universitas Padjadjaran
  • Cecep Safa'atul Barkah Prodi Ilmu Admnistrasi Bisnis, Universitas Padjadjaran
  • Lina Auliana Prodi Ilmu Admnistrasi Bisnis, Universitas Padjadjaran
  • Iwan Sukoco Prodi Ilmu Admnistrasi Bisnis, Universitas Padjadjaran

Abstract

In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales.

Published
2022-06-28
How to Cite
., Yunimar et al. PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN. Jurnal Ranah Komunikasi (JRK), [S.l.], v. 6, n. 1, p. 23-29, june 2022. ISSN 2656-4718. Available at: <http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/172>. Date accessed: 03 dec. 2022. doi: https://doi.org/10.25077/rk.6.1.23-29.2022.