STRATEGI PUBLIC RELATIONS LION AIR DALAM MENGHADAPI KRISIS JATUHNYA PESAWAT JT610

Abstract

 This article examines Lion Air's public relations (PR) strategy in the face of the crisis that occurred after the collapse of the JT610 aircraft. The purpose of writing this article is to find out what strategies are taken by Lion Air's PR to restore the company's reputation. In this study data collection refers to document analysis. The results of the study indicate that PR Lion Air has taken actions that can help companies to correct any consequences caused by the crisis. Lion Air PR through the website (www.lionair.co.id) provides information to the public about what is being done and what Lion Air will plan to solve the proble.