REFLEKSI KRITIS DALAM KEHUMASAN: STUDI TENTANG PENYELENGGARAAN KOMUNIKASI ORGANISASI BIRO HUMAS SEKRETARIAT DAERAH PROVINSI SUMATERA BARAT

Abstract

This study departed from the fact of one-way governmental communication shown by Biro Humas Sekretariat Daerah (Sekda) Provinsi Sumatera Barat. It was interesting to be learned because the model of public relations communication has changed and so much different from its old form. The regulation about governmental public relations has released since seven years ago, but Biro Humas Sekda Provinsi Sumatera Barat is still using one-way communinaction model. First, Biro Humas Sekda Provinsi Sumatera Barat could not operate public relations communication activity ideally according to the regulation caused by domination effect. It means that public relations is a arena in showing and struggling the power. Second, the domination caused Biro Humas Sekda Provinsi Sumatera Barat to keep away dominant coalition’s reputation from negative news. This situation made Biro Humas Sekda Provinsi Sumatera Barat has no thought in making modern public realtions. Third, pers industrial makes it more complicated. The dependency among public relations and mass media creates an endless cycle of regression. In case, Biro Humas Sekda Provinsi Sumatera Barat feels scared if negative news of coalition dominant deployed in mass media—so then be friends. Mass media needs income and has the main weapon to guarantee their needs met—negative news.