PENGARUH KOMUNIKASI WORD OF MOUTH TERHADAP BRAND AWARENESS KONSUMEN E-COMMERCE SORABEL

  • Tiara Myas Utami STIKOM Interstudi
  • Diajeng Herika Hermanu Communication, STIKOM Interstudi

Abstract

The purpose of this research was to determine the effect of Word of Mouth on Brand Awareness of Consumer e - Commerce Sorabel. The data was collected by distributing questionnaires to 400 female respondents aged 16 – 45 years old who lived in DKI Jakarta. The research used quantitative explanative method with simple linear regression. The research’s results is to inform which is Word of Mouth has a theoretical indicator of positive things, promote, encourage and recommend, besides that the Word of Mouth has a partial influence on Brand Awareness.

Published
2020-12-28
How to Cite
UTAMI, Tiara Myas; HERIKA HERMANU, Diajeng. PENGARUH KOMUNIKASI WORD OF MOUTH TERHADAP BRAND AWARENESS KONSUMEN E-COMMERCE SORABEL. Jurnal Ranah Komunikasi (JRK), [S.l.], v. 4, n. 2, p. 195-205, dec. 2020. ISSN 2656-4718. Available at: <http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/76>. Date accessed: 25 july 2021. doi: https://doi.org/10.25077/rk.4.2.195-205.2020.