MODEL PENGELOLAAN INFORMASI DAN STRATEGI KOMUNIKASI DALAM MEMBANGUN KEPRIBADIAN REMAJA: HASIL NEED ASSESMENT DI KOTA DENPASAR

Abstract

Indonesia's young generation must be ready to become actors in the midst of global competition and free markets (AFTA) today. However, they must be prepared to face the challenges of the development of mass media that contribute to the formation of their personality. This paper raises the problem: (1) How is educational information management for adolescents? (2) What is the communication strategy that needs to be applied in shaping adolescent personality? The data collection process is carried out by observation, documentation study and in-depth interviews with 15 informants from among educators, observers of adolescent culture, managers and representative media observers. The results of the study indicate that information circulating from the internet and mass media today tends to be less educative. Among them are teaching violent behavior, not creative, luxurious lifestyle without effort, individualism and materialism. Furthermore, communication strategies undertaken by stakeholders are not yet synergistic in supporting the education and development of adolescent personalities. The implementation of media regulations that support education has not been effective, nor has the role of educational institutions, the role of families, and environmental conditions in society also been conducive to delivering healthy, intelligent, independent and responsible future generations. For this reason, effective information management and communication strategies to support the formation of future adolescent personalities need to be developed.