MANAJEMEN MEDIA PENYIARAN RADIO MORAFM DALAM MENINGKATKAN KUALITAS PROGRAM SIARAN RADIO DI ERA NEW MEDIA

Abstract

This study discusses the management of Mora FM Radio broadcasting media in improving the quality of radio broadcasting programs in the New Media era. The purpose of this study is to describe the form of management of MoraFM Radio broadcast media in improving the quality of MoraFM Radio broadcasting programs. The research method used in this research is descriptive qualitative. The informants in this study were several managers and broadcasters from Radio MoraFM determined by purposive sampling. The final results derived from this research are: First, by implementing good and optimal management of radio broadcast media, Radio MoraFM can improve the quality of radio broadcast programs in the current new media era. Second, by using plans to develop radio radio broadcast media management specifically MoraFM in order increase the satisfaction of MoraFM radio listeners and increase the number of MoraFM Radio listeners, Third, improve the performance of MoraFM Radio in improving the quality of MoraFM radio broadcasting programs.